Our Brand identity Process

DISCOVERy

Direction

Design

Delivery

2

3

We start the process by walking through the basics of who your business is. We’ll talk through any questions you have about a brand design project and decide what items we should include to best meet your needs. Then, you’ll learn all about what you can expect from us during your project and what the timeline will look like.

This is the best part! Once everything has been approved, we’ll transfer all the files for web and print usage. We’ll also include your brand guideline and brand launch guide to make sure you have everything you need to successfully launch your new brand. Once you’ve launched, we’ll check in to see how it went and see if there’s anything else we can do to help out.

I’ll create the main logo concepts that align with the brand direction we’ve agreed on, and then you’ll get to decide which version you want to move forward with. From there, we’ll talk through any revisions that need to be made and I’ll make edits until the visuals are refined to perfection. Once the logo is approved, I’ll create the supporting elements like font pairings, illustrations, and logomark. Then I’ll get to work on the collateral items that you chose.

This phase takes a closer look at who your business is and why it exists. We’ll figure out how you want your brand to be seen by your audience. You’ll have some homework that will help you reflect on your brand, and then we’ll have a Zoom call to talk through your answers and figure out what direction we want to take your brand. This phase gives us the reason behind each design decision.

1

4